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Cookie Policy of Negentrix Holding GmbH
Applies to: All websites and educational projects operated by Negentrix Holding GmbH and its affiliated companies (ICH, DWW, BIT, MBIA, AABI).
1. What Are Cookies?
Cookies are small text files that websites place on your device (computer, tablet, or smartphone) when you visit them.
They are widely used to make websites work efficiently, to improve user experience, and to provide information to website owners.
Cookies may store information such as your language preference, login status, browsing history, or device identifier.
Some cookies are essential for the proper functioning of a website, while others are used for analytics, personalization, or advertising purposes.
In addition to cookies, we also use pixels, tags, local storage, SDKs, and similar tracking technologies, collectively referred to as “cookies” in this policy.
2. Types of Cookies We Use
We classify cookies into the following categories:
Category | Description | Legal Basis | Typical Lifetime |
Strictly Necessary | Required for the website to function (e.g., login, language, cookie preferences). | Art. 6(1)(b) GDPR / §25(2) TDDDG | Session to 12 months |
Functional / Preference | Enable enhanced functionality and personalization (e.g., remembering region or course settings). | Consent – Art. 6(1)(a) GDPR | Up to 12 months |
Analytics / Performance | Help us understand how visitors use our websites (e.g., Google Analytics, Hotjar). | Consent – Art. 6(1)(a) GDPR | 1 day to 24 months |
Marketing / Targeting | Used to track visitors across websites for relevant advertising (e.g., Meta Pixel, LinkedIn Insight Tag, Google Ads). | Consent – Art. 6(1)(a) GDPR | 1 month to 24 months |
3. Details of Key Cookies and Tools
Below are examples of cookies and third-party tools we use across Negentrix websites:
Name / Tool | Provider | Purpose | Storage Period | Data Transfer / Country |
_ga, _gid (Google Analytics 4) | Google Ireland Ltd. | Website usage statistics | 2 years | EU / USA (via SCCs or DPF) |
_fbp (Meta Pixel) | Meta Platforms Ireland Ltd. | Advertising performance, conversion tracking | 3 months | EU / USA (DPF) |
_hjSession, _hjUser (Hotjar) | Hotjar Ltd. | Heatmaps, session recordings | 1 year | EU / USA (SCCs) |
_li_id, _li_ses (LinkedIn Insight Tag) | LinkedIn Ireland Ltd. | Campaign analytics, retargeting | 6 months | EU / USA (DPF) |
IDE, ANID, NID (Google Ads) | Google Ireland Ltd. | Ad personalization and conversion measurement | 6 months–2 years | EU / USA (DPF) |
_gcl_au (Google Tag Manager) | Google Ireland Ltd. | Manage tags and marketing scripts | 3 months | EU / USA |
CookieConsent | Negentrix | Records user’s cookie preferences | 12 months | Stored locally (Germany/EU) |
4. Third-Party Cookies and Data Transfers
Some cookies are placed by third-party providers acting as independent controllers (e.g., Meta, Google, LinkedIn).
These providers may combine data collected through cookies with information obtained elsewhere.
Whenever data is transferred outside the EEA, we ensure appropriate safeguards such as Standard Contractual Clauses (Art. 46 GDPR) or the EU–US Data Privacy Framework.
5. Consent and Cookie Management
Upon your first visit to any Negentrix website, you will be shown a cookie banner managed by our Consent Management Platform (CMP).
This banner allows you to accept all cookies, reject all non-essential cookies, or customize your preferences.
You can change or withdraw your consent at any time by clicking “Cookie Settings” in the footer.
We record your consent choice and store it securely for documentation (Art. 7(1) GDPR).
6. How to Manage or Delete Cookies
You can manage or delete cookies manually using your browser settings.
Instructions for popular browsers are available here:
- Google Chrome: support.google.com/chrome/answer/95647
- Mozilla Firefox: support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- Safari: support.apple.com/en-us/HT201265
- Microsoft Edge: support.microsoft.com/en-us/microsoft-edge/view-cookies
Disabling cookies may affect functionality such as login or course tracking.
7. Updates to This Cookie Policy
We may update this Cookie Policy to reflect changes in technology, law, or the tools we use.
The “Effective Date” will indicate the latest revision. Substantial changes will be announced via our cookie banner or on this page.
8. Contact Information
For questions about this Cookie Policy or your privacy rights, please contact:
Negentrix Holding GmbH
Genthiner Straße 40, 10785 Berlin, Germany
Email: privacy@negentrix.com
Data Protection Officer: Denis Tylibtsev – dpo@negentrix.com
9. Legal References
- General Data Protection Regulation (GDPR) – Articles 4, 6, 7, 13, 26, 28, 46
- Telecommunications-Digital Services Data Protection Act (TDDDG, Germany) – §25
- ePrivacy Directive (2002/58/EC, amended 2009/136/EC)
Medizinische Berufsintegrations-Akademie GmbH
Königsallee 19, 40212 Düsseldorf
NRW, Deutschland
+49 21196294092
info@mbiakademie.de